Strategy

2010 : tangible progress confirming the recovery

2010 was a year of transition following the 2009 crisis. It was used to put in place the strategy deployed earlier this year at the « Manitou Next! » international convention and prepare the Group to enter a new growth cycle: launch of new products, industrial reorganization, partnerships, supplier support, new production methods, sales and marketing synergies...

There has been a wide range of progress with as much promise for the future. As we enter a new cycle, introduced at the « Manitou Up! » convention, the outlook is encouraging, but rich in challenges in an environment which remains fragile.

Enlisting the Group in a new growth cycle

Following 2010, which came as a transition and recovery after the brutal crisis of 2009, the beginning of a new growth cycle should permit Manitou to confirm its recovery and return to a healthier and more profitable situation.

By submitting an operating plan targeted at promoting growth based on 4 primary objectives, a strong message was given both to networks, and to employees and shareholders, concerning the group’s ambition to continue its development on a sustained and controlled basis.