Launch of the “Manitou Group Parts” brand
Manitou Group harmonizes its spare parts offer. What was previously two spare parts brands (Manitou & XPRT) will now be brought together under one brand, Manitou Group Parts. With this single brand, the group hopes to make it easier for users to search for spare parts while optimizing order preparation with the same packaging for all parts. This project fits perfectly within the group CSR approach as the packages have been optimized with the different suppliers in order to limit the consumption of raw materials and to rationalize costs.
Manitou Group Parts is the result of the streamlining of our spare parts brand. Our goal is to improve the legibility of our brand.
Valérie Mougin, Customer Experience Project Manager for Spare Parts