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“The Manitou America, Inc. Marketing Department based in West Bend, Wisconsin provides cutting edge marketing and communication materials and sales tools for the Manitou, Gehl and Mustang brands throughout North, South and Latin America, as well as providing marketing materials to the CE Division world-wide. The marketing group is also responsible for planning, coordinating and managing all exhibitions.”
Lori Heidecker – Branding and Messaging Director - West Bend USA
Anticipates market requirements in the design of new products. Builds and develops the marketing tools needed to promote these products. Their role is also to assist the Range Manager in managing the marketing mix.
- Good technical product knowledge
- Good command of IT software (Word, Excel, PowerPoint, etc.)
- Good listening, analytical and reporting skills
- Very good interpersonal skills and creativity